4.99% FIXED RATE CAMPAIGN

Led the creative strategy and execution of an integrated marketing campaign promoting Great Southern Homes' 4.99% Fixed Rate financing initiative, developed in response to changing market conditions and consumer concerns surrounding rising interest rates. The campaign was designed to increase awareness, drive qualified traffic, and position the financing offer as a compelling solution for prospective home buyers.

Developed a comprehensive suite of creative assets spanning both digital and traditional media, including consumer flyers, Realtor-specific marketing materials, digital display advertising, social media campaigns, website banners and landing page graphics, a full website takeover, PPC advertising across news and real estate platforms, large-format billboards, email marketing graphics, and print collateral. Each touch point was carefully crafted to deliver clear, persuasive messaging while maintaining brand consistency across every channel.

From concept development and visual direction to final production, the campaign successfully unified multiple marketing platforms into a cohesive brand experience that strengthened market visibility, supported sales initiatives, and reinforced Great Southern Homes' position in a highly competitive housing market.