4.99% FIXED RATE CAMPAIGN

Led the creative execution of a large-scale integrated marketing campaign promoting Great Southern Homes’ 4.99% fixed-rate financing initiative, developed in response to evolving housing market conditions and consumer concerns surrounding rising interest rates. The campaign leveraged a strategic mix of digital and traditional media, including digital billboards, print and digital collateral, targeted social media advertising, pay-per-click placements across news and real estate platforms, and a full website takeover. Creative direction focused on delivering clear, impactful messaging while maintaining strong brand consistency and maximizing market visibility across multiple platforms and consumer channels.